Marketplace

Marketplace

Marketplace offers a variety of simulations to complement strategic management courses. Games in this category make a great capstone exercise for 3rd and 4th year undergraduates.
Depth and breadth of content differs across the games to provide a good fit for various time frames, class concentrations, and apportionment in your course.
Have your students compete amongst themselves in teams to leverage their competitive spirit and maximize engagement. Where available, use computer-generated competitors when administration and coordination of the teams must be as simple as possible, such as in very large classes.
Choose from two storyline scenarios. Our newest edition features an exciting storyline that revolves around 3D printed bikes.

CLASSROOM RESPONSE SYSTEM

Pedagogical background

Interesting lectures, hands-on lab sessions and relevant case studies are the necessary elements of a well designed business course curriculum. But isn’t this mix missing one important ingredient? What is the one thing that most college classes can’t provide?
Business simulations allow students to apply newly acquired theoretical knowledge in a simulated business world. Your students can gain hands-on managerial experience by running their own business in a safe game-like environment.

Assessment

• Create a microcosm of the firm by including all key business or marketing functions – students must manage a whole firm or whole marketing division.
• Start at beginning of story – a new adventure.
• Gradually layer in new decision content as it becomes relevant in life of firm – a natural progression that is more intuitive.
• Frequently repeat difficult decisions in order to set important concepts, principles and ways of thinking into the students’ natural thought process.
• Create a story-line that is interesting and relevant to the student in the role of an entrepreneur.
• Reinforce a process for making good decisions.
  • Present a logical order to the decisions to be made.
  • Present relevant information before a decision.
  • Link decisions to cash flow and profitability.
• Encourage a balanced perspective on the management of the firm – the Balanced Scorecard.

Use cases/examples of usage: (tutorial)

Strenght: Differentiation and personalization.

Weakness: You must buy the license for each student.

People opinion about the tool:
https://www.marketplace-simulation.com/academic-business-courses/
https://hbsp.harvard.edu/product/MP0007-HTM-ENG

Similar Tool: Revas; Café Manager.

Technical and operational requirements: PC in order to create the Play; a mobile/PC in order to play it.